MaCS presents its views on the interaction of MarCom and PR to the Bitkom marketing working group

Oberschleissheim, January 27, 2006 – On February 13., the marketing working group at the German federal association for the information economy, telecommunications and new media (Bitkom) will be discussing “Marketing and PR”.

MaCS’ CEO Wolfgang Tittmar will be giving a presentation entitled, “The interaction of Marketing and PR in theory and in practice”. In addition to the presentation, the topic will be discussed in more detail during a workshop session. Wolfgang Tittmar will be sharing his best practice experience via examples of successful MarCom and Public Relations projects conducted by his communications agency.

MaCS has a wealth of experience in this area via the range of services it offers for the successful B2B communication of IT product and service messages. These services cover both advertising-oriented components such as direct marketing campaigns, brochures, online promotions, etc., as well as media-focused Public Relations activities.

About MaCS USA.
MaCS USA. is the U.S. subsidiary of MaCS GmbH, a European full-service B2B communications agency with headquarters in Oberschleissheim near Munich, Germany. Since 1994, MaCS has focused on delivering creative and effective marketing communications and public relations for the European IT and high tech industry. MaCS helps technology companies enter and succeed in Europe by providing the most innovative marketing techniques in the business. Worldwide, MaCS maintains offices in San Francisco, Munich and London. For more information, visit http://www.macs-us.com.