MaCS implements innovative communication project for Hewlett-Packard

HP TSG briefs sales team per phonecast on the new role of IT

Oberschleissheim, May 22, 2007– Information on the new role of IT and the corresponding spectrum of solutions offered by Hewlett-Packard are to be communicated in new and innovative ways to the sales team of the Technology Solutions Group (TSG) in Germany. Sales team staff were thus able to listen to the latest information as a phonecast by mobile phone from their respective location. The idea and implementation were supplied by the MaCS GmbH Marketing Communication Services agency.

Hewlett-Packard was looking for an innovation way of conveying important information to the sales team of the Technology Solutions Group (TSG). Ideally by phone, as the sales force are mostly on the road. The solution: phonecasts, i.e. podcasts that can be listened to over the phone at any time, anywhere.

To inform them about the new role of IT and the accompanying solution portfolio, HP texted all TSG Sales Force staff inviting them to call back and listen to an informative voice recording on the subject. In two phonecast sequels spaced a week apart, the German TSG management explained in detail and presented the new ”business technology“ era in an entertaining manner. The latter focuses on the contribution of IT to business success.

“We are thrilled that the first two HP TSG phonecasts were received so well by our colleagues in Sales“, stated the delighted Melanie Ekert, HP TSG Communication / Internet Manager, responsible for the project. “Feedback on the phonecasts was also positive across the board.“

Phone feedback
Besides information dissemination, the project also incorporated feedback from listeners. “At the end, phonecast callers can take part directly in a survey on the phone and give their feedback on what they have just heard“, explained Ulf Kramer, Account Director at MaCS GmbH. For this purpose, MaCS-Partner and the Heidelberg phonecast service provider, Just Digits, developed an appropriate voting function. At the end of the respective phonecast, questions were asked for assessment purposes and the answers recorded by voice recognition.

To ensure that information was only accessed by authorised persons, the phonecasts could only be called up by HP employees who had been previously notified.

About just digits
just digits GmbH, based in Heidelberg, develops, runs and promotes innovative telecommunication solutions. Apart from Phonecaster (www.phonecaster.de), just digits also runs Sparruf (www.sparruf.de), offering cheap mobile originated international calls as well as a range of other features to help you get the most out of your mobile phone. just digits GmbH was founded in 2005 by Dirk Tostmann and Nikolaus Starzacher. More information at www.justdigits.de

About MaCS USA.
MaCS USA. is the U.S. subsidiary of MaCS GmbH, a European full-service B2B communications agency with headquarters in Oberschleissheim near Munich, Germany. Since 1994, MaCS has focused on delivering creative and effective marketing communications and public relations for the European IT and high tech industry. MaCS helps technology companies enter and succeed in Europe by providing the most innovative marketing techniques in the business. Worldwide, MaCS maintains offices in San Francisco, Munich and London. For more information, visit http://www.macs-us.com.