MaCS Celebrates its Tenth Year Delivering Marketing Communication Services

The Advertising and PR Agency Traces Its Success to Founders’ Vision of Offering Advertising and MarCom Under One Roof

Oberschleissheim , Germany and San Francisco, Calif. – August 4, 2004 – MaCS GmbH, an innovative advertising and public relations agency, is celebrating, on August 4, 2004, its tenth year providing marketing communication services.

Ten years ago, Pietro Bortoluzzi, Wilhelm Novy and Wolfgang Tittmar founded MaCS GmbH as a full-service agency for advertising, public relations, direct marketing, and Web marketing. The three founders are all actively involved in managing the firm. One of their first, larger clients was the customer magazine “HP Computer NEWS”, currently serving nearly 70,000 customers of the IT company, Hewlett-Packard.

Achieving the tenth anniversary of the company validates the success of the founders’ vision of offering both advertising and communications services under one roof.

Milestones for MaCS GmbH:

January 1995: Growth leads to hiring the first employee. Within the first six months of 1995, MaCS GmbH grew rapidly to a total of nine employees.

March 1995: HP (Hewlett-Packard) awards MaCS the press and public relations work for HP departments TMO (Test and Measurement Organization) and CSO (Computer Systems Organization) as well as the HP Services division. With this, nearly all of the information HP Germany made public for industry users was handled by MaCS GmbH.

November 1996: The MDD (Mechanical Design Division) of Hewlett-Packard and MaCS continue their successful teamwork after the spin-off of MDD as its own company, CoCreate.

September 1998: MaCS receives a contract for the German-language, management-oriented HP customer magazine "Perspectives".

June 2000: MaCS provides PR activities to support the separation of Agilent Technologies and HP.

November 2000: MaCS expands its international capabilities with the hiring of native English-speaking employees. MaCS has employees from Germany, Austria, the U.S., Australia, England, South Africa, and Ecuador.

December 2000: While the Internet hype results in the demise of many companies, MaCS continues to grow. The 30th employee joins MaCS.

January 2001: MaCS opens an office in San Francisco, California.

March 2001: Wacom, the manufacturer of graphical input devices for computer systems, signs a contract with MaCS for the development of its product packaging.

August 2003: With the project, "Total Print Management", MaCS expands into international territory with the Imaging and Printing Group from Hewlett-Packard.

November 2003: MaCS opens an office in London, England.

April 2004: Oracle, the world-wide leading manufacturer of relational databases, relies on the technical competence of MaCS GmbH.

May 2004: MaCS opens an office in Villach, Austria

June 2004: MaCS remains loyal to the town where it started and plans its move into the former site of the Raiffeisen Bank on Mittenheimer Strasse in Oberschleissheim, Germany.

About MaCS USA.:

MaCS USA. is the U.S. subsidiary of MaCS GmbH, a European full-service B2B communications agency with headquarters in Oberschleissheim near Munich, Germany. Since 1994, MaCS has focused on delivering creative and effective marketing communications and public relations for the European IT and high tech industry. MaCS helps technology companies enter and succeed in Europe by providing the most innovative marketing techniques in the business. Worldwide, MaCS maintains offices in San Francisco, Munich and London. For more information, http://www.macs-us.com