MaCS starts notebook security lead generation campaign for Utimaco Safeware

SAN FRANCISCO, CALIFORNIA and OBERSCHLEISSHEIM, GERMANY— February 9, 2005 — Utimaco Safeware AG, based in Oberursel, has chosen MaCS (Marketing-Communication-Services) to develop and execute an e-marketing campaign. In a pitch against four other agencies, MaCS convinced the client with its ideas about how to position and generate leads for the Utimaco "SafeGuard Easy" device security solution, in relation to a specific target group.

Utimaco develops and sells professional IT security solutions. The partnership’s first project is a recently launched e-marketing campaign in the notebook security market. For this campaign, MaCS developed the "Mobile Security Check" as both a theme and a concrete offer for prospective customers.

On the specially designed www.safeguard-info.de website, this internet tool helps identify security risks within enterprises. The campaign involves e-mail direct mailings, newsletter text adverts and appropriate search engine marketing.

MaCS will continue to support the growth of Utimaco Safeware AG with marketing activities in Germany and Europe.

About MaCS USA.:

MaCS USA. is the U.S. subsidiary of MaCS GmbH, a full-service B2B communications agency with headquarters in Oberschleissheim near Munich, Germany. For more than ten years, MaCS has focused on delivering creative and effective marketing communications and public relations for the European IT and high tech industry. MaCS helps technology companies enter and succeed in Europe by providing the most innovative marketing techniques in the business. Worldwide, MaCS maintains offices in San Francisco, Munich and London. For more information, visit http://www.macs-us.com