MaCS leverages synergies in a new joint venture: MWM Europe

San Francisco, September 6, 2005 – MaCS has strengthened its presence in the UK through “MWM Europe”, a new joint venture with Wilson Miller, a specialist Business-to-Business marketing communications agency with a similar IT/high-tech solutions focus. Wilson Miller is based in Chelmsford, Essex and counts AT&T, Cisco and Mercury among its key clients.

MaCS and Wilson Miller, both working on a pan-European basis, have established the MWM Europe joint venture with an office in Uxbridge near London. MWM Europe supports IT and high-tech companies with the development and localisation of pan-European B2B marketing campaigns.

With this joint venture, MaCS is intensifying the support and acquisition of customers with their European headquarters in the UK. And through their close cooperation with MaCS, Wilson Miller strengthens its presence in the German-speaking area. As a result, MWM Europe has ideal representation in Europe’s two most important economies.

Successful pitch for a European budget
“The new joint venture is true to our principle of keeping our support and services very customer-oriented. And I’m delighted that in Wilson Miller we have found a company with which we can form an outstanding and mutually beneficial partnership”, said Wolfgang Tittmar, MaCS founder and Managing Director.

The joint venture’s first success came in winning a pitch for COLT’s European marketing budget. COLT is one of the leading European providers of Telecoms solutions for business customers, specialising in voice and data services, as well as Managed Services.

About MWM Europe
MWM Europe supports IT and high-tech companies with creating communications that drive sales and foster market interaction. MWM Europe has both the knowledge and the creativity in terms of technology marketing, to effectively communicate with and influence decision makers in European target markets. MWM Europe is capable of covering the entire marketing communications spectrum and develops the right mix of measures for the goals, offerings and target groups of each customer. MWM Europe also offers high levels of competence and years of experience in ITC technologies when it comes to rolling out Europe-wide campaigns. Marketing communications and localisations are produced in both the UK and German offices.
More information: www.mwmeurope.com

About MaCS, Inc.
MaCS, Inc. is the U.S. subsidiary of MaCS GmbH, a European full-service B2B communications agency with headquarters in Oberschleissheim near Munich, Germany. Since 1994, MaCS has focused on delivering creative and effective marketing communications and public relations for the European IT and high tech industry. MaCS helps technology companies enter and succeed in Europe by providing the most innovative marketing techniques in the business. Worldwide, MaCS maintains offices in San Francisco, Munich and London. For more information, visit http://www.macs-us.com.