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New customer announcement
MaCS supports Open Source provider Red Hat in Europe
San Francisco , September 6, 2005 – Red Hat has selected MaCS – Marketing-Communication-Services – to support the development and implementation of its European e-marketing campaigns. Red Hat is the leading worldwide provider of Open Source and Linux products to the enterprise sector and in recent years has had considerable success in the US Linux server market.
Red Hat has identified high growth potential in Europe – and in order to ensure successful development of the European Linux market via e-marketing, Red Hat has selected MaCS to act as its pan-European marketing agency. The cooperation began with a pilot project to launch the new “Red Hat Enterprise Linux 4” (RHEL 4) operating system in Europe. MaCS developed a comprehensive e-marketing concept for the Spanish market, including standalone e-mails, text ads in Linux-relevant newsletters, search engine marketing and a campaign landing page that made further information and an RHEL 4 test version available for download
The result: A successful launch for Red Hat into the Spanish market and the beginning of a fruitful relationship with MaCS.
About Red Hat
Red Hat, the world's leading open source and Linux provider, is headquartered in Raleigh, NC with satellite offices spanning the globe. Red Hat is leading Linux and open source solutions into the mainstream by making high quality, low cost technology accessible. Red Hat provides operating system software along with middleware, applications and management solutions. Red Hat also offers support, training and consulting services to its customers worldwide and through top-tier partnerships. Red Hat's Open Source strategy offers customers a long term plan for building infrastructures that are based on and leverage open source technologies with focus on security and ease of management. Red Hat’s European headquarters are in Munich, and there is an additional German office in Stuttgart.
For further information, visit www.redhat.com.
About MaCS, Inc.
MaCS, Inc. is the U.S. subsidiary of MaCS GmbH, a European full-service
B2B communications agency with headquarters in Oberschleissheim near Munich,
Germany. Since 1994, MaCS has focused on delivering creative and effective
marketing communications and public relations for the European IT and
high tech industry. MaCS helps technology companies enter and succeed
in Europe by providing the most innovative marketing techniques in the
business. Worldwide, MaCS maintains offices in San Francisco, Munich and
London. For more information, visit http://www.macs-us.com.
Contact for USA:
Susanne Khawand
VP U.S. Operations
MaCS Inc.
795 Folsom Street, Suite 100
San Francisco, CA 94107
Phone: +1 415 848 2437
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Contact for Germany:
Wolfgang Tittmar
President and Co-Founder
MaCS GmbH
Mittenheimer Straße 4
D-85764 Oberschleißheim
Phone: (011) 49 89 31 57 12 37
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