Video podcast series for Hewlett-Packard Germany launched successfully

Munich, September 13, 2006 – In order to promote the new “HP Days” event program, the Technology Solutions Group (TSG) from Hewlett Packard Deutschland GmbH decided to launch a video reportage series. The objective of the series is to raise as much awareness as possible for the “HP Days” that has kicked off during September 2006 in Essen, Frankfurt and Stuttgart, and will continue in 2007.

To this end, MaCS Marketing-Communication-Services has developed a concept that combines a communications mix of online newsletters, web banners and a video reportage series that will be made available as video podcasts for wider distribution via appropriate web portals.

Throughout the “HP Days” events, the editorial staff of “HP Computer News“, the business customer magazine produced by MaCS, is engaged in multimedia reporting on the IT infrastructure solutions of the future. In both planned and spontaneous video interviews with customers, HP employees and partners, the editorial team captures the mood and news of the events in a more tangible way, thereby communicating a more emotional perspective on “HP Days”.

The short video podcasts (also known as "vodcasts"), lasting no more than three minutes each, will be updated after each interview and made available on the “HP Days” reportage site at www.hp.com/de/hpdays/vodcast.

"We are very pleased with the concept of using these video reports in order to communicate and promote ‘HP Days’ in such a timely way”, said Bernhard Fauser, Marcom manager HP Technology Solutions Group. “The HP Days events represent a very important initiative for the TSG. This innovative event reporting creates additional attention and strengthens the recall effect of the events."

On the morning following the events, special editions of the "HP Computer News" online newsletter and mailings to both participants and prospective customers present some of the highlights of the "HP Days" events and link to the relevant video reports. And in order to spread the "HP Days" message even more widely, visitors to the website can also use the convenient "recommend the video" option to inform their colleagues.

About MaCS, Inc.
MaCS, Inc. is the U.S. subsidiary of MaCS GmbH, a European full-service B2B communications agency with headquarters in Oberschleissheim near Munich, Germany. Since 1994, MaCS has focused on delivering creative and effective marketing communications and public relations for the European IT and high tech industry. MaCS helps technology companies enter and succeed in Europe by providing the most innovative marketing techniques in the business. Worldwide, MaCS maintains offices in San Francisco, Munich and London. For more information, visit http://www.macs-us.com.