WebEx relies on MaCS for its
exhibition communications at Systems 2006

Stand concept and invitational mailing for the Business-to-Business exhibition for IT, Telecommunications and Digital Media

Munich, September 13, 2006 – Web conference specialist WebEx Communications BV selects MaCS Marketing-Communication-Services again for the organisation and promotion of its attendance at Systems (October 23.-27, 2006) in Munich.

For this year’s Systems (www.systems.de) exhibition, MaCS is developing the design of the WebEx exhibition stand in Hall A2 (Software, Systems & Integration). As a full service agency, MaCS is coordinating the entire execution of the stand concept, and dealing with all the necessary exhibition formalities. To generate visitor traffic to the WebEx stand, MaCS is creating a personalised HTML e-mail invitation that will be sent to potential customers. On the corresponding landing page, prospects can register for their planned visit and their personalised gift.

“The cooperation with MaCS at last years Systems was so successful that we had no doubts about giving the exhibition concept and creation of the invitational mailing to MaCS again”, said Stefanie Fischer, Marketing Communications Manager, WebEx EMEA.

WebEx is using the Munich event to present its comprehensive service portfolio for the support of sales and marketing applications, as well as training and support solutions. Web meetings, online events (e.g., web seminars), online product demonstrations, interactive training courses and remote support can all be realised easily and to a very high standard using WebEx solutions.

WebEx Communications, Inc., is the global leader in software-as-a-service (SaaS) applications for collaborative business on the web. WebEx applications combine both synchronous and asynchronous collaboration capabilities and allow businesses to leverage the web as an efficient channel for interaction with customers, partners and co-workers. These software-as-a-service (SaaS) applications enhance high-touch business processes, such as sales and training, with efficient web-touch interactions. WebEx delivers its range of applications over the WebEx MediaTone Network, a global network and platform specifically designed for secure delivery of on-demand applications. WebEx is based in Santa Clara, California and has regional headquarters in Europe, Asia and Australia. Please visit www.webex.com for more information.

About MaCS, Inc.
MaCS, Inc. is the U.S. subsidiary of MaCS GmbH, a European full-service B2B communications agency with headquarters in Oberschleissheim near Munich, Germany. Since 1994, MaCS has focused on delivering creative and effective marketing communications and public relations for the European IT and high tech industry. MaCS helps technology companies enter and succeed in Europe by providing the most innovative marketing techniques in the business. Worldwide, MaCS maintains offices in San Francisco, Munich and London. For more information, visit http://www.macs-us.com.