European Marketing Agency MaCS Presents at DMA B-to-B Marketing Conference

“Generate ‘Out of This World’ Customer Acquisition and Lead Generation Results When Deploying Global Direct Mail Campaigns”

SAN FRANCISCO, CALIFORNIA—September 22, 2004 – Wolfgang Tittmar, President of MaCS USA and Managing Director of MaCS GmbH, was today’s key presenter on generating ‘out of this world’ results from your B-to-B direct marketing campaigns in the domestic U.S., Europe and Latin America at the Direct Marketing Association’s (DMA) B-to-B Marketing Conference in Scottsdale, Arizona September 21 to 23. .

Tittmar focused on how to develop direct marketing campaigns based on conceptual foundations that will guarantee global success despite broad regional diversities. His discussion highlighted the adjustments required to succeed in each country. Tittmar drew on his observations from the work he has done through his agency MaCS to help companies from around the world as they expand their marketing efforts into Europe.

Tittmar’s presentation, “Generate ‘Out of This World’ Customer Acquisition and Lead Generation Results When Deploying Global Direct Mail Campaigns,” was part of the DMA’s annual three-day conference for U.S. decision-makers in corporate sales, lead generation, database marketing, teleservices, PR, marketing communications, and direct marketing companies.

The DMA has a 97-year history and over 4,700 members in 53 countries on six continents. DMA is the largest trade body for direct, database and global marketing. Detailed information about the B-to-B Marketing Conference can be found at http://www.the-dma.org/dmab2b/index.shtml.

About MaCS USA.:

MaCS USA. is the U.S. subsidiary of MaCS GmbH, a European full-service B2B communications agency with headquarters in Oberschleissheim near Munich, Germany. Since 1994, MaCS has focused on delivering creative and effective marketing communications and public relations for the European IT and high tech industry. MaCS helps technology companies enter and succeed in Europe by providing the most innovative marketing techniques in the business. Worldwide, MaCS maintains offices in San Francisco, Munich and London. For more information, visit http://www.macs-us.com