Nexsan Technologies Chooses MaCS for European PR and Marketing Services

MaCS Supports Nexsan’s Press and Public Relations Activities in German-speaking Countries and United Kingdom

San Francisco, Calif. – November 18, 2003 – MaCS, an innovative advertising and PR agency, announced today that beginning this month, it is supporting PR activities across Europe for Nexsan Technologies ( http://www.nexsan.com), a manufacturer of storage systems. MaCS is providing Nexsan Technologies with a selected portfolio of international press and public relations services in German-speaking countries and the United Kingdom.

The launch of Nexsan Technologies’ sales and marketing activities in Europe began with a reseller event in Cannes, France at the beginning of this month. MaCS provided the PR services for the event.

Nexsan Technologies selected MaCS’ PR services because of its dedicated and scalable team of IT and storage specialists who can locally support the implementation of Nexsan’s global strategies. Having the support of PR consultants with technical backgrounds is especially helpful in eliminating typical sources of errors which can deter U.S. companies from developing local activities in Europe. For example, time-intensive proofing and correction cycles and costly briefings and re-briefings are eliminated.

In addition to supporting Nexsan Technologies with the localization of its product and company news, MaCS is also helping the company establish solid relationships with IT- and storage-focused industry media in Western Europe. MaCS is also deeply involved in Nexsan’s trade show participation and marketing communication activities.

About MaCS USA.:

MaCS USA. is the U.S. subsidiary of MaCS GmbH, a European full-service B2B communications agency with headquarters in Oberschleissheim near Munich, Germany. Since 1994, MaCS has focused on delivering creative and effective marketing communications and public relations for the European IT and high tech industry. MaCS helps technology companies enter and succeed in Europe by providing the most innovative marketing techniques in the business. Worldwide, MaCS maintains offices in San Francisco, Munich and London. For more information, visit http://www.macs-us.com