December 09, 2004

Webinar:
A guide to success at the world's largest high-tech tradeshow

• Factual data on CeBIT
• Importance of CeBIT in the German and European IT market
• Show-specific issues/features
• Advice on how to exhibit in the most cost efficient way with the highest return on leads
• Tips and tricks, what's different at a European trade show compared with its US equivalent.
• Q & A

Speaker: Wolfgang Tittmar, founder and president of MaCS

View recorded session

November 17, 2004

Organized by MaCS
Business Marketing Association (BMA)
International Marketing Roundtable

Best Practices for Global Launch Success – How to Avoid Organizational and Cross-cultural Pitfalls

November 8 and 9, 2004

Sponsored by MaCS
The 9th annual Cal-IT Europe Forum

California ’s fast track into Europe
Cal-IT is the State of California’s annual program devoted to assisting the state’s leading technology companies to grow a new, or established European business.

October 26 and 28, 2004

Co-Organized by MaCS
European Summit: Expanded Europe – New Market Opportunities and Challenges

October 20, 2004

Organized by MaCS
Business Marketing Association (BMA)
International Marketing Roundtable

Website globalization – how to communicate a message in 160 countries?

A case study of a how to launch a website globally – strategy, processes, costs savings, ROI, etc. Martha Ferro Geller, has more than 20 years of experience in sales and multicultural marketing communications.

September 15, 2004

MaCS President Wolfgang Tittmar presents at:
Business Marketing Association (BMA)
International Marketing Roundtable

Tips and tricks, how to market best in Europe as a U.S. company

September 21, 2004

MaCS President Wolfgang Tittmar presents at:
Direct Marketing Association (DMA):
The B-to-B Marketing Conference

June 16, 2004 , 7:30 a.m. – 9:00 a.m.

Organized by MaCS
Business Marketing Association (BMA)
International Marketing Roundtable

Don’t loose money on VAT (Value Added Tax)

VAT varies between 5 to 25%. The good news is you can reclaim it most of the time. Most U.S. corporations will have to deal with the VAT as soon as they start to do international business. Britta Eriksson, President, Euro VAT Refund, Inc.

May 19, 2004 , 7:30 a.m. – 9:00 a.m.

Organized by MaCS
Business Marketing Association (BMA)
International Marketing Roundtable

Localization for a Global Marketplace

Localization is not merely translation of collaterals, websites, etc., but instead encompasses many different attributes from language to symbols to colors to currency. Barbara Burbach is an Internationalization Consultant currently working for Hewlett-Packard’s e-Business group.

May 12, 2004 , 6.00 p.m. – 9.00 p.m.

MaCS' VP of U.S. Operations, Susanne Khawand, on the panel
German American Business Association (GABA) and Invest-in-Bavaria

If you want to do Business in Europe, Go to Bavaria

Panel discussion:

• Perry Michael Davis, Lufthansa Airlines
• Susanne Khawand , MaCS Inc.
• Thomas Ulrich , Invest-in-Bavaria
• Sven Weber, Siemens Information and Communication Mobile LLC

April 27, 2004 , 7.30 a.m. – 10.00 a.m.

MaCS sponsors:
Accelerating Global Business Development

Speakers:

• Jonathan Pickering,Front End Products Group, Managing Director, Applied Materials
• Joanne Vliet, Director, US Commercial Service, Silicon Valley
• Jean-Pierre Bernard, CEO, Xceleris
• Gary Benton, Partner, Coudert Brothers LLP
• Stephanie Schweighofer-Jones, Xceleris

April 21, 2004 , 7:30 a.m. – 9:00 a.m.

Organized by MaCS
Business Marketing Association (BMA)
International Marketing Roundtable

How is PR done in Asia Pacific and how it is different from the U.S.?

Ann Chen is the senior communications manager for LSI Logic Corporation, responsible for the company’s PR and marketing communications activities in Asia Pacific and Japan.

February 18,2004 , 7:30 a.m. – 9:00 a.m.

Organized by MaCS
Business Marketing Association (BMA)
International Marketing Roundtable

Hands on Mini Workshop on Intercultural Conflict Resolution

4 Cultural Approaches for Managing and Resolving Conflicts: Striving for Greater Understanding during Intercultural Collaborations

T. Glen Sebera, Renaissance Consulting Group.