November 16, 2005

Organized by MaCS

Business Marketing Association (BMA) International Marketing Roundtable

Are you ready for Search Engine Optimization on a global scale?

Andreas Mueller, Chief Strategist, Bloofusion will share some insights on how to drive visits and ultimatibely sales to your website on a global scale.

• Common misconceptions
• Avoiding some of the optimization pitfalls
• Paid Search Engine Marketing vs. Search Engine Optimization
• Top ranking with Google
• Tips to attracting international clients
  
  

October 19, 2005

Organized by MaCS

Business Marketing Association (BMA) International Marketing Roundtable

10 steps to succeed launching your product/company in Europe

In today’s market it is almost a natural step for American startups to expand their business into other markets.

Susan Lucas-Conwell is an experienced business strategist with over 25 years in international marketing and will talk about:

• Some of the common myths and misperceptions.
• Key decisions that need to be made before getting on the plane.
• What sales model makes most sense? Direct, partnerships, channel?
• How to deal with employment regulations overseas?
• How to handle Marketing cost efficiently.
• The possibility of getting international efforts funded.

October 13, 2005

E-Marketing Roundtable

Successful Online Marketing in Europe: Bridging the Pond

These days, many U.S.-based marketing managers are expected to understand and extend their online marketing programs to European markets. But few of us have the knowledge of European cultural factors and regulations to do the job correctly. At the BMA October International Roundtable, Susanne Khawand, whose marketing management background spans the Atlantic, will explain the cultural and regulatory considerations attached to marketing to Europe-from the point of view of marketing IT companies business to business. Among the questions she'll address:

• What is important for a U.S. company to know about and keep in mind when they start doing online marketing in Europe?
• What cultural differences between Europe and the U.S. have an impact on marketing programs decisions?
• How do various online channels work in Europe, compared to the U.S.?
• How is email spam regulated in Europe, compared to the U.S.?
• All will be from the view of marketing of IT companies and B2B.
  
  

September 21, 2005

Business Marketing Association (BMA) International Marketing Roundtable

B2B Marketing Issues in the China Context

American companies as technology leaders often face tough competition from low cost vendors in China’s domestic market. Jing Sun, Principal of the China Business Consulting Group, will use a case study in the telecommunications industry to highlight various issues regarding marketing strategies in the China context, explain how they are affected by the company setup, such as a joint venture or a wholly-owned foreign enterprise, and point out serious business risks associated with each situation. Jing will also share some tips in understanding Chinese mind sets and working with people in China.

September 13 , 2005

MaCS' VP of U.S. Operations, Susanne Khawand, on the panel of
German American Business Association (GABA)

The risks of global expansion

Panelists:

• Thomas Kloiber, PhD, Senior Partner, Vonnemann Kloiber & Co.
• Philipp Knoop, PhD, Associate, Vonnemann Kloiber & Co.
• Susanne Khawand, VP US Operations, MaCS USA.
• EJ Dieterle, YESPartners

Location: Palo Alto, SAP labs

July 29, 2005

Organized by MaCS and co-sponsored by Business Marketing Association (BMA)

Breakfast Webinar: Higher ROI on lead generation programs in Europe

The case of VeriSign shows cost savings and excellent lead generation results can be achieved through “expert” adaptation.

Join MaCS for this complimentary Breakfast Webinar to hear about the experiences of VeriSign. Learn about:

• Cost-effectively leveraging of US campaigns
• Saving time and money in Europe, while maintaining a high response rate
• Differences in marketing between different Eurozone countries
• Adapting to local cultural, business standards and regulations to help your marketing dollar goes further.

June 21, 2005

MaCS President Wolfgang Tittmar presents at:
Webex user conference Germany

June 15, 2005

Organized by MaCS
Business Marketing Association (BMA) International Marketing Roundtable

Successful Public Relations in China
Understanding PR in the PRC (People's Republic of China)

With 1.3 billion people, someone in China has got to be reading the news? But how do large and small companies alike even begin to understand gaining mindshare in the bustling Mainland market. This session will examine the Chinese media landscape, highlight major differences between Chinese and Western media, identify the major media markets that any campaign should target, explain why you will pay journalists for media coverage, the importance of government relations, and offer ten tips for conducting a successful PR campaign in the Mainland.

May 18, 2005

Organized by MaCS
Business Marketing Association (BMA) International Marketing Roundtable

Selecting the Right Media for International Audiences – Insights from the IDG Global survey
When you’re trying to reach international technology decision makers, how you select and execute both medium and message are critical to your success. For instance, a white paper may hit the right note in one country, but be absolutely the wrong vehicle to use in another. Email blasts may work like a charm in France, while in Germany a personalized newsletter might be the winning strategy. The right choices can create long lasting relationships and increase the ROI on your marketing dollar.
IDG Global Solutions has been conducting research on the technology decision making process for over a decade, and this year completed its most recent survey, focused on the US and Europe. This research not only highlights the key differences in how technology decisions are made, but also quantifies the relevance of specific media types within each market and at each stage of the decision process.

April 20, 2005

Organized by MaCS
Business Marketing Association (BMA) and German American Marketing Association (GABA)
International Marketing Roundtable

How to Put Together a Successful European Press Tour
Planning, Executing and Setting Expectations for Management

March 15, 2005

Co-hosted by MaCS
The UK Technology Innovation & Growth Forum & Awards
Marketing Directors Briefing: Driving Pan-European Marketing Campaigns

During the The UK Technology Innovation & Growth Forum & Awards held on 14 & 15 March, London Hilton Metropole, MaCS will be co-hosting a parallel Marketing Directors Briefing, discussing the challenge of driving Pan-European Marketing campaigns from the UK. James Bennet, Managing Director of the European Technology Forum will discuss this topic with an experienced, international panel including Lydia Pilkington, Technology Marketing Director at Oracle, Amanda Jobbins, VP Marketing EMEA of Symantec, Wolfgang Tittmar, CEO of MaCS, and Mark Westaby, Managing Director of Portfolio Communications. The Marketing Directors briefing will be held over lunch, 11.30 am to 14.00 pm on March 15.

February 16, 2005

Organized by MaCS
Business Marketing Association (BMA)
International Marketing Roundtable

International Direct Mailings on a Budget

January 19 , 2005

Organized by MaCS
Business Marketing Association (BMA)
International Marketing Roundtable

Understanding cultural differences in buyer behavior, negotiation, pricing in Europe