|
|||||||||||||||||||||||||||||||||||
|
|
|
Organized by MaCS Business Marketing Association (BMA) International Marketing Roundtable Are you ready for Search Engine Optimization on a global scale?
Andreas Mueller, Chief Strategist, Bloofusion will share some insights on how to drive visits and ultimatibely sales to your website on a global scale.
Organized by MaCS Business Marketing Association (BMA) International Marketing Roundtable 10 steps to succeed launching your product/company in Europe In today’s market it is almost a natural step for American startups to expand their business into other markets. Susan Lucas-Conwell is an experienced business strategist with over 25 years in international marketing and will talk about:
E-Marketing Roundtable Successful Online Marketing in Europe: Bridging the Pond These days, many U.S.-based marketing managers are expected to understand and extend their online marketing programs to European markets. But few of us have the knowledge of European cultural factors and regulations to do the job correctly. At the BMA October International Roundtable, Susanne Khawand, whose marketing management background spans the Atlantic, will explain the cultural and regulatory considerations attached to marketing to Europe-from the point of view of marketing IT companies business to business. Among the questions she'll address:
Business Marketing Association (BMA) International Marketing Roundtable B2B Marketing Issues in the China Context American companies as technology leaders often face tough competition from low cost vendors in China’s domestic market. Jing Sun, Principal of the China Business Consulting Group, will use a case study in the telecommunications industry to highlight various issues regarding marketing strategies in the China context, explain how they are affected by the company setup, such as a joint venture or a wholly-owned foreign enterprise, and point out serious business risks associated with each situation. Jing will also share some tips in understanding Chinese mind sets and working with people in China.
MaCS' VP of U.S. Operations, Susanne Khawand, on the panel of The risks of global expansion Panelists:
Location: Palo Alto, SAP labs
Organized by MaCS and co-sponsored by Business Marketing Association (BMA) Breakfast Webinar: Higher ROI on lead generation programs in Europe The case of VeriSign shows cost savings and excellent lead generation results can be achieved through “expert” adaptation. Join MaCS for this complimentary Breakfast Webinar to hear about the experiences of VeriSign. Learn about:
MaCS President Wolfgang Tittmar presents at:
Organized by MaCS Successful Public Relations in China With 1.3 billion people, someone in China has got to be reading the news? But how do large and small companies alike even begin to understand gaining mindshare in the bustling Mainland market. This session will examine the Chinese media landscape, highlight major differences between Chinese and Western media, identify the major media markets that any campaign should target, explain why you will pay journalists for media coverage, the importance of government relations, and offer ten tips for conducting a successful PR campaign in the Mainland.
Organized by MaCS Selecting the Right Media for International Audiences – Insights from the IDG Global survey
Organized by MaCS How to Put Together a Successful European Press Tour
|
|||||||||||||||||||||||||||||||||||
![]() |
Co-hosted by MaCS During the The UK Technology Innovation & Growth Forum & Awards held on 14 & 15 March, London Hilton Metropole, MaCS will be co-hosting a parallel Marketing Directors Briefing, discussing the challenge of driving Pan-European Marketing campaigns from the UK. James Bennet, Managing Director of the European Technology Forum will discuss this topic with an experienced, international panel including Lydia Pilkington, Technology Marketing Director at Oracle, Amanda Jobbins, VP Marketing EMEA of Symantec, Wolfgang Tittmar, CEO of MaCS, and Mark Westaby, Managing Director of Portfolio Communications. The Marketing Directors briefing will be held over lunch, 11.30 am to 14.00 pm on March 15.
Organized by MaCS International Direct Mailings on a Budget
Organized by MaCS Understanding cultural differences in buyer behavior, negotiation, pricing in Europe
|
||||||||||||||
| © 2009 MaCS USA | Privacy policy | Legal notices | Client login | Newsflash registration | MaCS Europe | Contact us | Site map |