September 20, 2006

Organized by MaCS
Business Marketing Association (BMA) International Marketing Roundtable

Leveraging International Partners for Global Growth

Partnering is a cost efficient alternative for global expansion and helps companies to have an international reach without high investment. But it is crucial finding the right partners and engaging with them in the right way. Jennifer Vessels and Kris Bondi from Next Step will share practical tips and ideas proven to work in today’s marketplace such as:

• The importance of being ‘local’ on a global scale
• Alternatives for reaching the market - pros and cons
• What NOT to do, and why
• How to assess what type of partnership is needed for long term growth
• Establishing a long distance partnership that works
• Determining the investment required to expand globally
• Keeping the partnership productive and business profitable – long term
  
  

September 15, 2006

2006 Women in International Trade World Conference
Building the Bridge from Market Access to Global Trade, September 13-15, 2006

Effective Global Marketing

The Women in International Trade Organization annual national conference takes place at the Stanford Court Hotel in San Francisco on September 13-15th. The panel on Effective Global Marketing will be held on Friday, the 15th from 9:30 - 10:45am.

Panelists:
Kevin Cox, Integrated Marketing Communications SAP Global Marketing
Judy Feuerbach, Consultant, Feuerbach and Associates
Susanne Khawand, General Manager, MaCS, Inc.
Ann Chen, WW Communications Manager, LSI Logic
Jing Sun, Principal, China Business Consulting Group
• Industry trends in global marketing
• Regional perspective on global marketing
• Measuring success

June 21, 2006

Organized by MaCS
Business Marketing Association (BMA) International Marketing Roundtable

Best Practices In (and Attitudes Toward) Localization

Whether you’ve been doing localization for years or are just getting started, this presentation will give you practical ideas that will help you develop and implement a simple and effective localization plan. We will discuss:

• Best practices in Web/collateral localization and maintenance
• Questions you should ask before choosing a localization vendor
• Stages of a company’s localization efforts
• YOUR specific localization issues
  
  

May 19, 2006

Organized by MaCS
Business Marketing Association (BMA) International Marketing Roundtable

What European Online Retailers Already Know and You Don’t?

International sales is an option for U.S. online retailers, but it’s a necessity for Europeans who sell online. What do they know that you don’t? How to make all those little things happen: dealing with other languages, converting currencies, factoring in VAT, making payments, dealing with shipments, and more—all the little things that can take your business to the next level. Or not.

April 19, 2006

Organized by MaCS
Business Marketing Association (BMA) International Marketing Roundtable

International ROI-based Advertising Programs: Geography Matters

Depending on where you are in the world – region, country, continent - lead generation and ROI-based advertising programs differ widely. From country to country, region to region the options available to marketers vary when compared to the U.S. How do they vary? What alternatives do marketers have in other countries and regions of the world?

Amy Rubin, Global Brand Manager for Consumer Markets, Intel Corp. will share some key learning’s which you can take back into your company such as how you create a singular brand which is most successful and which processes can help you to achieve this.

March 15, 2006

Organized by MaCS
Business Marketing Association (BMA) International Marketing Roundtable

Global Brand Marketing – Organizing for Success
The case study of Intel

While your company is going global you will be challenged establishing your companies brand in several different countries, all of them within different cultures. That could mean you don’t have a brand in these countries yet and you have to build it, or your company has a strong brand and you have to maintain that integrity as it expands into multiple markets.

Amy Rubin, Global Brand Manager for Consumer Markets, Intel Corp. will share some key learning’s which you can take back into your company such as how you create a singular brand which is most successful and which processes can help you to achieve this.

February 15, 2006

Organized by MaCS
Business Marketing Association (BMA) International Marketing Roundtable

What you need to know about successful corporate blogging
Mindjet - a corporate blog success story

This project was covered in several publications such as BusinessWeek or PR Weeks (CEO survey) and Tim Leberecht, Director of Corporate Communications with Mindjet Corporation, will share how he and his team made this blog so succesful. He’ll also talk about the lessons learned during the planning and implementation of the Mindjet blog. You will learn about:

• the controversy at the beginning of the project as to whether the company should start a blog or not
• how to motivate the global team contributing to the blog
• legal aspects
• the pros and cons of integrating the blog into the corporate website
• tips for success