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All you wanted to know about international online lead generationIn the U.S., it’s taken the art of lead generation several years to mature. Now U.S. companies are able to outside the US and open new markets. At this November BMA Roundtable, we’ll cover the basics of international lead generation. What to look for, and how to make sure expectations are met.
It’s slightly more complicated than in the U.S., but well worth the effort. We’ll show you how to do it.
We’ll begin our roundtable by discussing the issues you face and ways to help your international lead generation campaigns succeed.
Integrated Direct Marketing on a Global Scale: A panel of experts discuss latest strategies International marketing is becoming a huge concern of most Bay Area direct marketers. But how do we penetrate the quagmire of language, politics and culture? Join four of the lead practitioners of this art as they pull away the curtain and share their experiences and expertise. Need to expand in China but not sure how it differs from France? Want to gain a foothold in Europe?
Language aside, our presenters will lead you through the maze of country specific requirements and share how they implement online, print, direct mail, SEO, and web 2.0, around the world. Learn the significant differences of one country to another. Gain new insights on local and global marketing trends to help you create ROI enhancing campaigns.
What you will take away from this event:
Organized by MaCS Communicating Clearly with Japanese IT Decision Makers Much is made of the differences between Japanese and U.S. business media consumption. But just how many differences are there? And how deep do they run. Nikkei’s Hiroyuki Itani will give us an inside view of the media contact behavior of Japanese businesspeople, from top management executives to IT and electronics engineers and managers. When do they read magazines and where? How often do they access the Internet? What types of media do they rely on to get the information they need?
Organized by MaCS Global e-mail deliverability – the key to successful campaigns Today your emails need to be able to do two things well – at the same time. They need to be able to navigate past 7 types of SPAM filters while at the same time, display properly on a wide variety of email/browser combinations.
Our guest speaker, David Beasley, will clarify the latest issues around email deliverability, spam filters, and solutions for the issues of blocked images in AOL, Outlook, Yahoo!, Hotmail and Mozilla. Particular attention will be paid to emails designed in the USA for international audiences, with respect to their SPAM requirements and the proper use of foreign character sets in HTML, text emails and subject lines.
Organized by MaCS Website Globalization – Expense or Revenue Maker? Your brand, company and products now have unprecedented global access to millions of customers via the web. At the same time, the Internet has leveled the playing field, so that communicating key messages – and differentiating your brand from competitors – has become more challenging. If going global means delivering all kinds of content in local languages, how can you be sure the local information arrives on time, is consistent with corporate messages and is adapted to meet local business requirements? At this July 18th NorCal BMA International Marketing Roundtable, you’ll learn about technology advancements in localization, including translation memory, terminology management, machine translation and best practices for using these technologies to deliver translations faster, with higher quality and at lower cost. We’ll also address the question of whether – and how – the media you select affects buying decisions
Business Marketing Association (BMA) E-Marketing Roundtable Successful Webinars . . . European Style It’s no wonder webinars have become so popular in the United States. What’s not to like? They’re relatively inexpensive, easy to arrange and can be a great lead generation tool. But in Europe webinars ‘tick’ differently. How? Why? Join us at the July 12th, NorCal BMA E-Marketing Roundtable for an in-depth examination of how to stage successful webinars in the European market.
The speaker Susanne Khawand, VP US Operations, MaCS, a Pan-European direct marketing agency, has hands-on experience staging webinars on both sides of the pond. As veteran developer of European marketing campaigns for U.S. based companies, she’ll help us understand how to achieve the same success with webinars in Europe that we can achieve in the U.S. Hint: Cookie cutter methodology will not work – in Europe or the U.S.!
What you’ll learn in this presentation:
Business Marketing Association (BMA) Monthly Luncheon Global Marcom & Media Programs – One Size Does not Fit All It’s a given that even the most successful media programs need to change once they leave North American shores. Lead-generation initiatives, advertising campaigns and cost-per-click/cost-per-lead activities all need special handling to ensure the best return on investment abroad. The question is how to recreate your national success so that it’s an international winner. June’s BMA panel will focus on the tips and tricks that make international media implementation a success. Come and hear the experts discuss
Organized by MaCS International PR and Advertising in a Web 2.0 World Connecting with international journalists and engaging an international audience in a Web 2.0 world is more confusing then ever. We’ll focus on the effects of Web 2.0 techniques for the editorial and advertising environments.
Organized by MaCS Delivering Content Worldwide in a Web 2.0 World We’ll be presenting a case study of how HP delivers high-level marketing content on the Web to a global audience. The presentation will feature a practical step-by step description of the process that leads from content creation to final publication. Serge Vejvoda who edits HP’s international Web sites, will also discuss the challenge of adopting Web 2.0 strategies in the delivery of corporate messaging within a large corporation.
Organized by MaCS Design Power – Empathy, Vision, and Process for B2B Marketers Over the past ten years, design thinking has been increasingly recognized as a driving force in the creation of market value. This is especially true in consumer markets, where the success of companies like Apple, P&G, and Target has proven the depth of design’s impact. These achievements are causing businesses to act differently, becoming more aware of and empathetic with their customers’ needs, desires and emotions. This new found empathy born of design centered thinking allows businesses to rapidly identify opportunities, strategies, and solutions, but design doesn’t stop there’ it needs to go hand in hand with meaningful innovations and business processes.
Organized by MaCS Launching your products and services to a multicultural and multilingual audience is the ultimate marketing challenge. Ineffective launch management and execution can result in lost product recognition, market share, and revenue in international markets. Join us at the March 21st where we’ll discuss how time to market, efficient processes, and knowledgeable teams become critical factors for launch success. How do you develop an effective plan, responsive organization and capable teams? What are some of the communication challenges across cultures? Whether you’re leading or managing global marketing programs learn how you can create global launch success through a case study and insights from the Global Minds Best Practices Survey and Report:
Expanding operations is a risky enough exercise in domestic markets, but when that expansion involves taking on activities in distant and unfamiliar markets, the stakes are far higher. There’s also the additional risk of taking your eye off your core business, and revenue stream! In this presentation Graham Mann, European Partner at Euresto Partners, will focus on issues faced by marketers that are pivotal to the success of any expansion project:
This will be an interactive session, so have your questions ready!
Organized by MaCS Buying International Media – What You Need to Know
International Media buying can be a tricky task. You may not know where or how to find resources and there are some significant differences between buying media within the US and internationally. For instance,
Business Marketing Association (BMA) Events and Promotions Roundtable Running Successful Events Overseas If you’ve ever conducted an event in Europe, you know that events are run a little differently than in the U.S. More than any other direct marketing activity, successful events rely on making a personal connection. If it’s a tradeshow, a custom event, a webinar in the U.S., you have to be tuned in to local customs and institutions. If you conduct that same event in Europe, double the amount of sensitivity and savvy you’ll need to deal with cultural differences, logistics and strategies. There’s a lot more than language you’ll need to translate.
Come hear from Susanne Khawand how to plan and execute events in Europe without getting caught in local and cultural pitfalls. A few examples:
Carol Kantor, Coordinator, will also provide a summary list of protocols for gifting in various countries from “Kiss, Bow, or Shake Hands” by Terri Morrison.
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