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January 16, 2008
Organized by MaCS
Business Marketing Association (BMA) International Marketing Roundtable
Marketing Blueprints: The key to planning & executing global integrated marketing campaigns
Prospects don’t experience the world one marketing vehicle at a time, so today’s marketers need more than just a plan. They need a marketing blueprint – a framework that maps out a company’s engagement dialog and links activities and offers in one integrated plan.
To optimize marketing campaigns, product marketers, corporate marketers, field marketers and sales must work closely together to build the best blueprint. If you want to achieve a greater, measurable ROI, these best practices are the ones you need to follow.
All attendees will receive free advance copy of Mike’s new book, “Marketing Campaign Development”..
| Speaker: |
Mike Gospe is an experienced market strategist who knows how to execute, with more than 20 years of in-the-trenches experience. Mike co-founded KickStart Alliance in 2002 and now offers his skills to hi-tech clients throughout the US and Europe. |
| Location: |
Scott's Seafood and Grill, Palo Alto |
| Date: |
Wednesday January 16, 2008 at 7.30 am to 9.00 am |
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Marketing 