Presentation to highlight the promise and pitfalls of using webinars to market technology in Europe

How to Stage an Effective Webinar in Europe! It’s more than translation.

MaCS webinar co-sponsored by NorCal BMA International Marketing Roundtable

Date: Wednesday December 06, 2006
Time: 9.00 a.m. to 9.45 a.m. PST

It’s no wonder webinars have become so popular in the United States. They’re relatively inexpensive, easy to arrange and can be a great means to generate valuable leads. But in Europe webinars „tick“ differently. How? Why?

Learn from Lisa Glover, associate director of IDG, and Wolfgang Tittmar, founder and president of MaCS Marketing Communications Services, how to build your webinar to European standards, so that your clients and customers will attend your event and engage with your content. Find out how to:

• Develop a compelling presentation: Is it an educational experience … or a sales pitch?
• How to attract the right attendees
• Choose the right presenters for your topic
• Integrate your webinar in your marcom mix correctly
• Avoid the pitfalls of inappropriate content, bad scheduling, logistical complications and miscommunication.

Featuring:

• Lisa Glover, Associate Director, Client Services,
  IDG Global Solutions, UK
• Wolfgang Tittmar, Founder and President,
  MaCS Marketing Communication Services, Germany
  
  

About the speakers:

• Lisa Glover, Associate Director, IDG Global Solutions , UK
  Lisa is responsible for webcasting at IDG, and specializes in lead generation, rich media and custom integrated programs throughout EMEA. Lisa’s primary goal is to educate IT professionals on the benefits of webcasting and to grow the webcast market in Europe. Prior to joining IDG in January 2006, Lisa worked at VNU in London for ten years, most recently as Commercial Marketing Manager where she created the market and launched webinars in the UK. Prior to this role, Lisa was Group Marketing Manager for the business technology brands, Computing, IT Week and CRN.
  
  
• Wolfgang Tittmar, Founder and President, MaCS Marketing Communication Services, Germany
  Wolfgang is a strategic marketing expert with more than 20 years of experience in technology marketing. After holding senior European marketing positions at Hewlett-Packard and Intel, he founded MaCS in 1994. Based on Wolfgang’s innovative approach, MaCS was one of the first direct marketing agencies in Germany to proactively integrate webinars in their clients’ marketing mix, and offer a technical platform to easily execute them.