News : Webinars

How to Stage an Effective Webinar in Europe! It’s more than translation.

How to persuade European editors to write about your company

Avoiding the pitfalls of online marketing in Europe

Higher ROI on lead generation programs in Europe

A guide to success at the world's largest high-tech tradeshow - CeBIT Germany

How to Stage an Effective Webinar in Europe! It’s more than translation. (50 minutes)

It’s no wonder webinars have become so popular in the United States. They’re relatively inexpensive, easy to arrange and can be a great means to generate valuable leads. But in Europe webinars „tick“ differently. How? Why?

Learn from Lisa Glover, associate director of IDG, and Wolfgang Tittmar, founder and president of MaCS Marketing Communications Services, how to build your webinar to European standards, so that your clients and customers will attend your event and engage with your content, so you can gather viable leads. Find out how to:

• Develop an compelling presentation: Is it an educational experience … or a sales pitch?
• How to attract the right attendees
• Choose the right presenters for your topic
• Integrate your webinar in your marcom mix correctly
• Avoid the pitfalls of inappropriate content, bad scheduling, logistical complications and miscommunication.

View webinar on How to Stage an Effective Webinar in Europe!

How to persuade European editors to write about your company (1 hour)

When it comes to PR outside the United States, how you communicate your message to analysts and editors, who in turn will communicate it to the market at large, is critical. If you don’t fully understand how PR in their respective countries works, they aren’t likely to write about your company, or even worse, their message may not be what you intend to communicate to your audiences. To address that challenge, you have to communicate the message using the right cultural approach and the appropriate language, while also adhering to local communication standards.

Our speakers discuss exactly that: How to address the communication challenges and make sure your PR efforts translate into growing demand in local markets. Both speakers have years of experience working in high-tech PR – on the press side, and the consulting side.

Presenters:

• Federica Monsone, Senior PR Consultant, A3 Communications, UK
• Ulrike Haak, Freelance High-Technology Editor, Germany

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Avoiding the pitfalls of online marketing in Europe (1 hour)

Europe has a completely different set of regulations regarding privacy and online communication. In addition to this legislation, there are significant local variations in the value online marketing has within the overall marketing mix in each European country.

What you will learn:

• How to make sure your European communications don’t break the rules.
• How online marketing in Europe is different from the US both regionally and in relation to specific European countries.
• How to successfully adapt your online marketing campaign for the European market.

Presenters:

• Stephen Groom, Partner, Osborne Clarke, UK
• Andrew Miller, Director, Wilson Miller, UK
• Francesco Furnari, Managing Director and Co-Founder 3Motion, Italy
• Kai Fischer, Account Manager eCommunication, MaCS GmbH, Germany

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Higher ROI on lead generation programs in Europe (1 hour)

Limited marketing budget, but the sales team is demanding leads. On top of that, Europe has to be targeted country-by-country – which shrinks the marketing $ further.
Does that sound familiar to you?

The answer is: adaptation.

Learn from the VeriSign case study:

• Cost-effective leveraging of US campaigns
• Saving time and money in Europe, while maintaining a high response rate
• Differences in marketing between different Eurozone countries
• Adapting to local culture, business standards and regulations to help your marketing dollar go further.

Presenters:

• Andrew Horbury, Marketing Manager, VeriSign UK
• Wolfgang Tittmar, CEO, MaCS USA.

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A guide to success at the world's largest high-tech tradeshow - CeBIT Germany (1 hour)

CeBIT (http://www.cebit.de) in Germany is with approx. ½ million participants (2004) the world largest IT show. Each year CeBIT attracts the decisions makers, all relevant European IT editors and approx. 6,000 high-tech exhibitors from around the globe.

Is your company doing business in Europe?

If your answer is yes and your company is in the IT industry, you should seriously consider exhibiting at CeBIT if you are not already signed up.

In order to help you prepare or decide whether or not to attend, I’m pleased to invite you to a webinar hosted by MaCS, a European full-service marketing and communications agency. Even if you are not attending CeBIT in the near future, you will find this webinar full of valuable information.

• Factual data on CeBIT.
• Importance of CeBIT in the German and European IT market.
• Specialties about the show.
• Some advice on how to exhibit most cost efficient with the highest return on leads.
• Tips and tricks, what’s different at a European trade show compared to the US.

Presenter:

• Wolfgang Tittmar, founder and president of MaCS.

View webinar