It is a well established fact that the E-Commerce potential of a business often suffers because the security required to transfer sensitive data is missing, inadequate or not readily recognizable to end users. The alternative is also true. By implementing and clearly identifying the fact that they use secure SSL-encryption techniques, companies can significantly improve the revenue generated from their Websites.
These are some of the most powerful arguments for VeriSign, the worldwide leader in online security and SSL certification. In order to strengthen and hone this competitive edge, MaCS has been continually developing lead generation programs for VeriSign Germany. Naturally, the Internet plays a central role.
Many roads lead to the Web
Given the affinity of the target audience with the Internet, it is understandable that the emphasis has been on Web-related lead generation programs. Text advertisements placed, for example, in Google, Overture and eSpotting, reach almost all users of search engines and have proven to be a highly efficient marketing tool.
The ads link to theme-related landing pages with special VeriSign offers, which can only be obtained after registering. In addition, regular direct HTML-mails provide customers and potential customers with extra information and special offers - and this generates even more leads for VeriSign.
VeriSign WebAcadamy – winning customers "live"
With the VeriSign WebAcademy, MaCS has created, implemented and developed a particularly powerful tool for winning and keeping customers. Via the WebAcademy, VeriSign and external experts deliver live presentations around e-security themes to a dial-in audience. The benefits for participants are obvious: there are no travel costs and they can interact with VeriSign from the comfort of their own PC.
As the seminars are not sales events, but are designed to deliver practical information relevant to both daily work and long term development, they have generated a great response. This enables VeriSign to further position itself as a leading company within the field of Internet security. In all, more than 2,000 participants have taken part in the 25 Web seminars held in 2004. making the VeriSign WebAcademy a highly successful lead-generation program.
Success breeds success
The comprehensive Web program that MaCS has initiated for VeriSign Germany has had significant success in terms of customers – as well as elsewhere. Various aspects of our program have now been implemented by VeriSign offices in the United Kingdom, France, and Spain.
Matthias Siegers, Marketing Manager for VeriSign Germany, is highly pleased with the co-operation. "MaCS delivers a value-add for every project in which they are involved, and this is something we value highly. Particularly valuable is the way in which specialized branch know-how is readily shared between their departments. This way synergies are created and their potential fully utilised."
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