How VeriSign muscled into Europe with a higher ROI on lead generation

MaCS Breakfast Webinar
Friday July 29, 2005
9.00 am Pacific Time

As a world leader in its field, VeriSign has used almost every strategy and trick in the marketing handbook to gain and achieving it maintains its market share. Recently this supplier of intelligent infrastructure services for the Internet recorded great success in Europe by ensuring a higher ROI on lead generation programs.

How? Through Adaptation.

It may seem obvious, but outstanding results can flow from adapting US campaigns to the cultural and business standards of individual European countries. The case of VeriSign shows that cost savings and excellent lead generation results can be achieved through “expert” adaptation.

Join MaCS for this complimentary Breakfast Webinar to hear about the experiences of VeriSign. Learn about:

• Cost-effective leveraging of US campaigns
• Saving time and money in Europe, while maintaining a high response rate
• Differences in marketing between different Eurozone countries
• Adapting to local culture, business standards and regulations to help your marketing dollar goes further.

Featuring:

• Register for this event!

  Andrew Horbury, Marketing Manager, VeriSign UK
• Wolfgang Tittmar, CEO, MaCS, Inc.