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Learn from the local experts:
Avoiding the pitfalls of
online marketing in Europe
MaCS Webinar
Recorded Tuesday December 6, 2005
Marketing to European
target audiences often requires
a completely different approach
to that used in the US,
and campaigns must always
be tailored to the relevant
country and/or market. But
it’s not just the
content of your campaign
that needs to be adapted.
Europe also has unique marketing
regulations and standards,
particularly when it comes
to online communication.
Make sure your European
communications don’t
break the rules –
legally and culturally!
Join MaCS for this complimentary
Webinar to ensure your European
marketing dollars are not
wasted through a lack of
knowledge about European
online marketing standards
and regulations. Learn about:
- The definition of “opt-in”
and “opt-out”
and how it affects your
communication plans
- Whether you can implement
a US campaign in any European
country and expect the
same results
- Which online communication
strategies and tools work
best in the individual
countries
Featuring:
-
Andrew Miller, Director,
Wilson Miller, UK
- Francesco
Furnari, Managing Director
and Co-Founder, 3Motion,
Italy
- Kai
Fischer, Account Manager
eCommunication, MaCS GmbH,
Germany
- Stephen
Groom, Partner, Osborne
Clarke, UK
We’ll have a little surprise to be raffled off at the end of the webinar which is just one of the many things showing you how different Europe is – it is the advent calendar sitting on the sofa above, filled with delicious chocolate, one piece for every day during the holiday season.
The Speakers
-
Andrew Miller,
Director, Wilson Miller,
UK
Andrew is a director
of technology marketing
agency, Wilson Miller.
Andrew works with clients
such as Dell, Cisco
and O2 on business and
channel development
programmes. Andrew has
a broad understanding
of the technology marketplace
having worked client-side
and agency-side for
organisations such PWC,
The Henley Centre and
Sampson Tyrrell.
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Francesco Furnari,
Managing Director and
Co-Founder, 3Motion,
Italy
Francesco has a solid
understanding of the
IT industry and has
over seven years of
experience in marketing,
product development
and general management.
He has held a variety
of blue-chip senior
management positions
and has had operational
responsibility for early
stage technology businesses
in Europe and North
America. Francesco has
been involved in both
products and services
business and has managed
business development
and marketing teams
across Europe.
Francesco is Managing
Director and Co-Founder
for 3motionGlobal Italy,
an international product
marketing and business
consultancy company.
His leadership generates
sales through effective,
design, research and
communication such as
British Telecom, Philips,
Microsoft, British Gas,
Hewlett-Packard, and
several start-ups in
UK, US and Italy. Before
his time with 3motion,
Francesco was part of
the senior management
team at Venation, a
spin-off of British
Telecom and Microsoft
offering security and
content delivery solutions
to the finance, government
and retail industries.
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Kai Fischer,
Account Manager eCommunication,
MaCS GmbH, Germany
Following the completion
of his degree in Direct
Marketing at the Bayrische
Akademie für Werbung
(Bavarian Advertising
Academy), Kai Fischer
has developed a special
expertise in web communications.
Prior to working for
MaCS, Kai worked as
a Web Producer at Reger
Studios in Munich where
he was responsible for
both the creation and
programming of websites,
as well as account management.
Kai joined MaCS in 1999
as Account Manager and
leader of the eCommunications
team, responsible for
concept development
and consultation in
relation to all of MaCS’
online marketing services.
These services include
e-mail marketing, search
engine marketing, online
events, rich media presentations,
and website creation/localisation.
He has overseen the
successful completion
of a wide variety of
web-based projects for
numerous IT companies
including HP, Oracle,
VeriSign, and Red Hat.
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- Stephen Groom,
Partner, Osborne Clarke,
UK
Stephen specialises in
marketing and media law.
He has many years' experience
of advising media and
rights owners, as well
as marketing agencies
of all kinds, on advertising
and marketing content,
intellectual property
rights, contracts and
dispute/complaint resolution.
In 1999 Stephen co-founded
Osborne Clarke's specialist
website www.marketinglaw.co.uk,
Europe's first dedicated
online resource for advertising
and marketing. The site
now has over 1000 pages
of content and 3000 registered
users. Stephen has been
the site's editor since
its launch.
Stephen is also co-author
of the 2002 re-issue of
the Advertising and Marketing
volume of Butterworths'
Encyclopaedia of Forms
and Precedents and has
been consistently rated
by the UK's two leading
legal professional directories
as a national leader in
advertising and marketing
law.
Stephen is Chair of the
UK chapter of the Promotion
Marketing Association
and sits on the Direct
Marketing Association's
E-Mail Marketing Council.
Stephen trained at Oswald
Hickson, Collier &
Co and was made a partner
there in 1978. He joined
MacFarlanes in 1982 and
moved to Lewis Silkin
in 1985, where he was
made a partner in 1986.
He joined Osborne Clarke
in 1999."
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Co-sponsored by Business Marketing Association (BMA) Northern California Chapter.
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