MaCS USA Logo
 
MaCS News

5 years of MaCS USA!

MaCS USA is celebrating its 5th birthday this year: from its base in San Francisco, MaCS USA has been supporting US IT firms in launching and expanding their sales and marketing activities in the European market since August 2000.

MaCS provides 24 hour service
“We opened the US office as a first point of contact and interface to Europe for our customers in California”, remembers Wolfgang Tittmar, MaCS USA CEO. “It was important to us that our agency representative works locally and is available during the same office hours as our American clients.” Pure customer service.

“The effect is that the nine hour time difference between Europe and California isn’t noticeable during projects”, explains Susanne Khawand, VP US Operations. “Our customers can arrange teleconferences with us at convenient times, and we can also arrange customer visits spontaneously.”

From customer service to acquisition
In the meantime, serving existing customers has created new business development opportunities. “Susanne has made valuable contacts in San Francisco and won a number of good customers for MaCS”, says Wolfgang Tittmar.

In the last 5 years, MaCS has developed and executed successful PR and marketing projects in Europe for the following IT and Software companies:

Azanda Network Devices, FineGround Networks, IP Infusion, Jabber, Johanson Technologies, Neoteris, Nexsan Technologies, Novas, Postini, Red Hat, SkyStream Networks, Yosemite Technologies, Zone Labs.

Back to newsflash

 



View recording

Co-sponsored by Business Marketing Association (BMA) Northern California Chapter.
Best practice
  Efficient E-Marketing in 5 European countries for Zone Labs
  New portal for GABA business networking
MaCS news
  MaCS wins WebEx as new customer
  MWM Europe – MaCS uses synergy in new joint venture
  5 years of MaCS USA!