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5 years of MaCS USA!
MaCS
USA is celebrating its
5th birthday this year:
from its base in San Francisco,
MaCS USA has been supporting
US IT firms in launching
and expanding their sales
and marketing activities
in the European market since
August 2000.
MaCS provides 24
hour service
“We opened the US
office as a first point
of contact and interface
to Europe for our customers
in California”, remembers
Wolfgang Tittmar, MaCS USA
CEO. “It was important
to us that our agency representative
works locally and is available
during the same office hours
as our American clients.”
Pure customer service.
“The effect is that
the nine hour time difference
between Europe and California
isn’t noticeable during
projects”, explains
Susanne Khawand, VP US Operations.
“Our customers can
arrange teleconferences
with us at convenient times,
and we can also arrange
customer visits spontaneously.”
From
customer service to acquisition
In the meantime,
serving existing customers
has created new business
development opportunities.
“Susanne has made
valuable contacts in San
Francisco and won a number
of good customers for MaCS”,
says Wolfgang Tittmar.
In the last 5 years, MaCS
has developed and executed
successful PR and marketing
projects in Europe for the
following IT and Software
companies:
Azanda Network Devices,
FineGround Networks, IP
Infusion, Jabber, Johanson
Technologies, Neoteris,
Nexsan Technologies, Novas,
Postini, Red Hat, SkyStream
Networks, Yosemite Technologies,
Zone Labs.
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Co-sponsored by Business Marketing Association (BMA) Northern California Chapter.
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