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New portal for GABA business
networking
The ‘raison d’etre’
of the German American Business
Association (GABA)
is to facilitate the exchange
of business and technology
experience within the transatlantic
business community.
Numerous business events
and a comprehensive web
portal form the basis of
this not-for-profit organization’s
support of German-American
business and trade.
 GABA
members represent all facets
of the international professional
business community including
insurers, venture capitalists,
trade specialists, marketing
companies, consultants,
life science and high-tech
companies.
Network on the
Internet
“Thanks to
the design and consultancy
support we have received
from MaCS, itself a Patron
Supporter of GABA, we are
delighted to be able to
present the new portal to
our members and sponsors“,
said Thomas Neubert, GABA
Vice President.
For the comprehensive redesign
of the GABA website, MaCS
developed a portal supported
by a new content management
system. The implementation
of the new site was executed
together with GABA’s
internal programmer.
Portal for efficient
information exchange
In addition to the new design,
the GABA portal offers the
following benefits:
- Clear navigation for
one-click information
retrieval
- Easy, fast publication
of new content
- Special areas for the
different regional GABA
Chapters
As a result, GABA can now
publish new content such as
event announcements, job offers
and partnership news much
more quickly, and this strengthens
their support of the network.
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Co-sponsored by Business Marketing Association (BMA) Northern California Chapter.
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