MWM Europe – MaCS uses synergy in new joint venture

MaCS has strengthened its presence in the United Kingdom through MWM Europe, a joint venture formed with Wilson Miller, a marketing agency similarly specialized in business-to-business communication for information and communication technology (ICT) solutions. Based in Chelmsford/Essex, Wilson Miller provides services for such clients as AT&T, Cisco and Mercury.

The joint venture MWM Europe will be based in Uxbridge near London and will support ICT enterprises with the development and implementation of pan-European B2B marketing campaigns.

Through the joint venture, MaCS will intensify its acquisition and support of customers whose European headquarters are located in the United Kingdom. For Wilson Miller, the close co-operation will provide a strong presence in the German-speaking countries. As a result, MWM Europe has a perfectly poised presence in Europe’s two strongest markets.

First successful European pitch
“The new joint venture is based on the mutual approach of the agencies to ensure our service and support is orientated strictly to the needs of our customers. I am pleased that in Wilson Miller we have found an outstanding and creative partner to form the basis of a strong co-operation,” said Wolfgang Tittmar, MaCS founder and CEO.

The new joint venture has already recorded its first success after winning a pitch to provide pan-European marketing to COLT. COLT is a leading supplier of data, voice and managed communications services for business customers in Europe.

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