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MaCS helped Nexsan look like a local - and serious - player at CeBIT. MaCS handled every aspect of Nexsan's participation on the show floor, including booth design and fabrication, logistics and catering. MaCS also arranged speaking opportunities for Nexsan's key executives. [  More information ]
Client: Nexsan Technologies Inc.
Countries: Germany |
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Roadshow invitation mailing - template |
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When HP wanted to do a road show to announce their non-stop servers, they wanted to make a splash but didn't have deep pockets to do so. MaCS created a template package for HP (including a flyer, cover letter, faxback response, envelope, HTML email, name tags and show graphics) that enabled local HP offices to send customized invitations on their own.
Client: Hewlett-Packard
Languages: English, German |
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When Jabber decided to hold its first user conference in Europe, it turned to MaCS for comprehensive event planning. MaCS developed the direct mail to attract attendees to the event, then handled all the logistics (venue selection, food and beverage) and public relations to make it easy for Jabber to concentrate on their content and have a successful show. [ More information ]
Client: Jabber Inc.
Languages: English, German, French, Italian, Spanish |
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What works in the U.S. doesn't necessarily work on a one-to-one basis in Europe. For SkyStream Networks, MaCS redeveloped a U.S. trade show invitation to appeal to Europeans who were planning to attend IBC (Europe's equivalent to the NAB trade show). The new messaging embodied the spirit of the U.S. invitation, but relied upon a more serious approach that conformed with European direct mail standards.
Client: SkyStream Networks Inc.
Language: English |
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Onsite tradeshow marketing |
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It's not easy to make a statement at CeBIT, but MaCS helped HP do just that - and generated qualified leads as well. Using a clever play on words (blueten is slang for counterfeit money), MaCS attracted hundreds of bankers to the HP booth to learn about HP's financial software. [ More information ]
Client: Hewlett-Packard
Country: Germany |
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Marketing 