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| U.S. PR adaptation to other markets |
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Adaptation and localization of U.S. press materials for Europe far exceeds simple translation. Rather, expert localization is a matter of transforming U.S. content so that it will appeal to European journalists. The result? Increased press coverage and credibility. [  More information ]
Client: Nexsan Technologies Inc.
Countries: UK and Germany |
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MaCS delivered superb results to Azanda by arranging a press roundtable (as opposed to a media tour), offering key journalists an up-close opportunity to get to know Azanda and its very technical products. [ More information ]
Client: Azanda Network Devices Inc.
Country: Germany |
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| Product launch at trade show |
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MaCS specializes in helping companies large and small make an impact at CeBIT, Europe's largest IT tradeshow. For .comMouse GmbH, MaCS developed all the trade show collateral, and even arranged for the company to present within the highly trafficked HP booth.
Client: .comMouse GmbH
Country: Germany |
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MaCS is an expert when it comes to creating customer case studies. For HP, MaCS conducted the interviews, wrote and designed a series of case studies about how people use SAP and HP products together.
Client: Hewlett-Packard
Language: Language: English and German |
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A key component of any public relations effort is credible coverage in the press. For Yosemite, MaCS identified an editorial opportunity in ComputerZeitung, a major trade publication, and ghost-wrote a highly technical article appealing to the company's key target audiences.
Client: Yosemite Technologies Inc.
Country: Germany |
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