Azanda: European company debut

Customer
Azanda Network Devices Inc.

Project
Public relations

Challenge
Launch the Azanda Network Devices name and products to the German electronics industry in the most cost-effective manner possible, but with the widest possible reach.

Target audience
German-speaking electronics/telecommunication press.

Solution
A press roundtable between senior Azanda management and selected media representatives from the electronics press to introduce Azanda Network Devices to the German market.

Results

• Azanda conducted one-on-one interviews with 13 leading German editors and journalists from the electronics industry.
• The event generated editorial copy with a potential specialized audience of more than 150,000 print and 300,000 online readers.
• Resonance was not only felt in Germany, but also in Switzerland and Austria.
• Through MaCS’ insider knowledge, Azanda gained immediate recognition by the editors.

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