Hewlett-Packard Financial Software:
Tradeshow lead generation

Customer
Hewlett-Packard

Challenge
Raise awareness of HP Financial Services solutions within the finance sector and generate qualified leads at CeBIT 2000.

Target audience
IT decision makers within financial institutions, such as banks,insurance companies, etc.

Solution
Blüten für Banker campaign at CeBIT 2000. Potential prospects were given a teaser postcard upon entering the Financial Services hall at the tradeshow. After attending the booth, qualified prospects were invited to send a free bouquet of flowers via the Internet to a person of their choice. The registration information provided a basis for HP follow up actions.

Results

• More than 350 highly-qualified leads were generated at CeBIT 2000
• Because of its distinctive design, the HP exhibition booth attracted an unprecedented level of interest.
• Blüten für Banker has become a model for other HP lead generation campaigns in Europe

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