Jabber: First European user conference

Customer
Jabber Inc.

Project
European user group conference

Challenge
Develop and execute Jabber’s first European User Group conference to develop a strong developer community and promote demand for the company’s products.

Target audience
European software developers.

Solution
The first Jabber European User Group Conference held June 12-14, 2002 in Munich, Germany.

Results

• Software developers from 11 different European countries attended, forming the foundation of a strong and viable user community in Europe.
• High turn out as date of conference was ideal and did not conflict with any other relevant European shows, holidays, or vacations.
• Flawless execution, from start to finish, meant attendees could focus on the subject matter and Jabber executives didn’t have to worry about conference logistics
• A strong, viable European Jabber community has emerged, which is helping further promote the Jabber product in Europe.

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