Neoteris Instant Virtual Extranet: Online lead generation

Customer
Neoteris Inc.

Challenge
Use strategic marketing communications to generate as many leads as possible for the Neoteris sales force. Structure these efforts so that they can scale up with a growing sales force in Europe.

Target audience
Network administrators and IT managers.

Solution
An online campaign designed to generate qualified online leads initiated in Germany and later extended to France, Belgium, Holland, Luxemburg and the Nordic countries.

Results

• More than 50 qualified leads per month in Germany generated.
• More than 1,000 qualified leads in all countries over a nine-month period.
• Broadened awareness of Neoteris and helped build sales throughout Europe, making Neoteris an attractive candidate for acquisition.

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