Nexsan Storage Technology: Company launch in UK & Germany

Customer
Nexsan Technologies

Challenge
Launch an awareness building PR campaign for Nexsan and its products, and follow it up by organizing and implementing a grand market entrance via CeBIT 2004.

Target audience
Trade press and potential reseller partners, as well as end-users.

Solution
A PR campaign that incrementally increased the profile of Nexsan within the German market in the six months preceding CeBIT culminating in a ‘big bang’ effect for the CeBIT 2004 presentation. And appear as a local player.

Results

• Nexsan significantly increased awareness within target market through comprehensive and ongoing press coverage.
• As a result of CeBIT, Nexsan has contracted eight additional and industy leading resellers in Germany and has now a solid reseller network.
• More than 200 qualified sales leads established at CeBIT 2004, helping to result in burgeoning European sales for Nexsan.
• Nexsan to attend Storage Expo in London in October 2004 on the basis of their positive CeBIT experience.

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