ZoneAlarm Personal Firewall: German product launch

Customer
ZoneAlarm by Check Point

Challenge
Launch new ZoneAlarm 4.5 within the German market with widest possible dissemination and highest possible conversion to purchasable, professional version.

Target audience
Skilled PC home users and freelancers.

Solution
A comprehensive launch campaign that integrated PR and marketing communications elements into a comprehensive and effective strategy.

Results

• Within the first month of the German launch, ZoneAlarm by Check Point realized revenue from converted freeware users.
• ZoneAlarm 4.5 freeware was downloaded more than 300,000 times in Germany in the three months following the launch.
• The new ZoneAlarm 4.5 Pro version was extremely well received by the market.
• ZoneAlarm by Check Point achieved a significantly level of higher awareness within the German market.

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