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Compelling integrated marketing communication campaigns = High ROI
MaCS knows how to deliver your message to all of your audiences, whether they're potential customers, or your sales force and channel partners. Every program we undertake is strategically designed to deliver a high return on your investment. We handle every piece of your B2B international marketing, so that you have one point of contact for all of your integrated marketing communication and direct marketing campaigns efforts..
Typical projects for MaCS include:
| Core competency |
Services |
Lead Generation/
Direct Marketing Campaigns |
- Analyze and select key targets and set objectives for programs
- Select country-specific address lists
- Develop original creative messaging, or reconfigure and apply U.S. messaging to the European campaign
- Design multi-tier programs to capture leads traditionally and via the Internet
- Produce and distribute all types of direct mail that complies with each country's regulations
- Measure results via comprehensive lead tracking
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| Online Marketing Services & Internet Presence |
- Develop country-specific Internet sites
- Produce country-specific gateway pages to U.S. sites
- Localize U.S. content to specific markets
- Design and develop database-driven sites to capture leads, track usage and support other marketing efforts
- Design, develop and deploy country-specific email campaigns that comply with the latest privacy regulations
|
Events/Seminars/
Trade Shows |
- Develop event-specific content and creative approaches to attract attendees and support sales
- Design and produce all collateral for event, to include invitations, programs, video, sitelets, etc.
- Select and arrange all details of venue, to include food and beverage, audio/visual, signage, and staging and production
- Liaise and supervise venue and support personnel before and during event to ensure a worry-free experience for client
- Design and build trade show stands, to include fabrication, installation, operation and dismantle
- Follow-up with attendees with additional information
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| Creative Marketing Collateral & Development |
- Conceive, design, write, and produce all types of collateral
- Corporate brochures
- Datasheets
- Newsletters
- Product brochures
- Sales materials
- White papers
- Case studies/success stories
- Manage all aspects of print production to include bid solicitation, vendor selection and press checks
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| Channel & Sales Force Marketing |
- Ensure sales opportunities aren’t missed thorough analysis of sales chain
- Support sales force via events, newsletters and appropriate printed collateral (sales or configuration guides)
- Adapt sales materials so that they are country- and message-specific
- Design and produce online programs and sales demos to support sales force through anytime, anywhere access
- Develop loyalty, incentive and motivation programs to build enthusiasm among sales people
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| Print Advertising |
- Develop original, market-specific creative, or extend messaging from U.S. advertising for European advertising
- Develop media schedule, negotiate rates and place advertising in publications
- Handle all production and distribution of ad materials to publications
- Leverage advertising against other components of marketing communications plan to ensure maximum exposure for client
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Marketing 