MaCS delivers public relations results across Europe.

If you need to build a presence in Europe, public relations is one of the most cost-effective — and memorable — means to do so. MaCS specializes in helping technology companies make their debuts in Europe. Our strong and long-term relationships with Europe’s best known journalists and editors will ensure the press knows about your company and will cover your latest products.

Typical projects for MaCS' public relations team include:

• Product launches
• Company launches
• Pan-European program management and ongoing public relations
• Trade PR

Core competency Services Strategic Analysis & Planning Opportunity assessment Competitive analysis Country-specific public relations plans Press / Analyst Relations / Press Kits & Ongoing Media Relations Leverage existing U.S. public relations efforts in Europe; spin U.S. content to appeal to European journalists Identify appropriate editors and analysts Set up desk-side briefings and interviews Identify local PR opportunities and write feature stories and case studies to capitalize on them Compose and distribute comprehensive press kits Research editorial calendars Keep in constant contact with editors and analysts to identify press opportunities and provide additional information Media Tours & Road Shows Identify key cities for media tours Arrange interviews and briefings with influential journalists and editors Develop compelling invitations, arrange venues, follow-up to ensure attendance Arrange all aspects of presentation, to include development of press kits, product demonstrations and follow-up Press Conferences Develop and/or localize U.S. executive presentations and key leave-behind materials Rehearse presentation with key executives Liaise with journalists on-site Follow-up to ensure accurate coverage Provide comprehensive reports to client to measure ROI and coverage Create and distribute invitations to the conference Arrange venue and coordinate all details, to include food and beverage, and audio/visual Feature Placement & Product Reviews Develop creative approach to “package” story so that it is appealing and appropriate to European B2B editors and journalists Write and submit bylined features and articles for publication in trade magazines Conduct in-person, desk-side briefings to provide additional information Distribute deep background material to editors to ensure accurate coverage Arrange interviews with and access to company executives and additional information Provide product samples and supervise publication’s product testing to assure positive coverage